Helping people to enter job markets, partners meetup April 2021

How to help job seekers who are looking for their first job in a new industry. Community of practice meetup by ESR – Networks Behind New Growth project

This digestion is meant for people interested in becoming professional in the field, network together and bring out new knowledge. Therefore fully understanding this digestion needs some pre-understanding of the topic of interest and the ecosystem in Tampere region. This document is meant to help anyone interested in joining our community of practice to join to the conversation and action!

On April 27th we met around the topic of how to help job seekers who are looking for their first job in a new industry. These are mainly students, migrants and career changers. The meeting was participated by startup entrepreneurs, program managers in associations, public officials and meeting facilitators. For example the project manager from the city of Tampere joined for the interest to pilot new services to reach the common goal, which the public sector could co-produce with the private and third sector in the future if they prove successful. 

The meeting was joined by representatives from each of these organizations and in the beginning we shortly introduced each other to the group. After that we heard a case example of Amplaffy startup company’s approach to solve the program. Lastly we discussed freely on how to involve and educate job seekers and how to engage companies in recruiting. 


Participants told what their organization does and why they are interested in this community of practice. (Group that shares insights on the field they work on)

Senja Luoma Co-Founder of the startup. 

  • They develop a platform that integrates digital skill development courses, provide these to job seekers and negotiate with companies which skills CoreSeer’s talent pool should develop to get in a specific field such as ICT (information and communications technologies)

Red Brick Accelerator
Mirza Sagdati – Founder

  • They host seed stage startup accelerators four times a year and pre-accelerator.
  • They are interested in developing a mentorship program for startups in the idea stage.

Bloom Tampere
Karen Ahtinen – Program manager

  • Their mission is to be the bridge for integrated life for internationals in Tampere and they own a community space in Kehräsaari.
  • They are interested in helping internationally minded people to develop their skills so that they find jobs

Skill School
Meenu Chauhan – Founder

  • They have executed workshops for soon graduating students in developing various works life skills
  • Developing program where employees and employers meet and learn how to integrate talents to different industries, which have unique dynamics

Arina Lykova – CEO 

  • Creating a platform type website for cities and regions to integrate talents, companies, events and programs that aim to employment or self-employment.

Tribe Tampere
Karina Viche – Community Lead

  • Unites the startup ecosystem in Tampere
  • Interested in finding opportunities for their Fellowship pool that has close to hundred entrepreneurially minded opportunity seekers

Jari Myllymäki – Project Coordinator

  • The organization mentors over 1500 individuals interested in entrepreneurship every year
  • Interested to find new approaches on creating new community based services to the people considering entrepreneurship

Growth Services – City of Tampere
Jaakko Pohjolainen – Project Manager

  • Interested to hear new ideas in innovative employment services that we can start piloting. The piloting does not need to be successful, but they need to provide new knowledge on new approaches

International Tampere – City of Tampere
Kagan Özkan – Talent Advisor

  • Interested to hear new ideas

Case of the meeting Amplaffy

  • Founder and CEO – Elisabet Miheludaki

Amplaffy is a three years old company which launched a platform last year. The platform integrates job advertisements from different sources. Before that the startup team did manually connect job seekers to the right jobs. This process has now been automated. Lately their job advertisement inflow has increased and they have been able to start using data from the advertisements such as which job positions are looked after and which skills these positions require. The job seekers can input their skill and interest to the platform and see if there are matches with the open positions. Major insight has been that companies are looking for senior people, but do not offer junior positions where people can gain experience toward seniorship. Companies are afraid to make hiring decisions in Finland because it is costly. 

They would like to discuss with companies to learn their perspective on recruiting and consult universities to find solutions for the talents work-life readiness. Both groups seem to lack time and skills to solve the issue, hence Elisabet sees Amplaffy in the research side of our community of practice. 

For talent development they have piloted programs such as shadow leadership programs for women where they follow the CEO of the company for a few weeks to learn how executives and entrepreneurs work. This has raised interest in companies that are enrolling to the program. She hopes that they could use the method in some companies that go to Red Brick Accelerator since taking interns has been viewed as really challenging in startup companies.


Q: Does talent get alternative recommendations on jobs based on their skills in your platform? 

A: The platform recognizes only direct matches at the moment

Q: Does the platform tell which skills job seekers need to update?

A: Yes, it gives possible job suggestions and which skills job seekers need to update also generally which skills are needed in specific industries.

Q: Do you have data of internal recruiting, headhunting or other sources than job advertisements?

A: No we do not

Q: Do you work globally, nationally or in one city?

A: The jobs advertisements and job seekers come mostly from Finland. From job seekers 77% are from Finland and 90% from the EU. 

General discussion on how to involve talents and companies to create jobs. Digested by Santeri Tuovila:

It was agreed that most impact can be made by connecting job seekers and company representatives directly to discuss together. The communication is not well established at the moment. As an example company representatives feel uncomfortable using English professionally, and job seekers focus on building CV’s but not on figuring out what the companies actually need. If the experiences and knowledge is shared it happens in bubbles of people in the same situations, not between employers and job seekers. 

To address this problem we need to understand that every industry has different ways to enter. More importantly, gaining a job from big organizations or small and medium sized companies has different dynamics on recruiting. In smaller companies it is the entrepreneurs who make the decision and they mostly do not have time to register on platforms and join open events. Self-employment is a choice as well and it requires its own set of skills. On top of skills the job seekers need right networks, some that support innovative solution driven thinking and some that require institutional certificates.

Service pilots could include workshops on how to act in a professional situation such as networking events. Job seekers and entrepreneurs will participate in real situations that are followed and analysed in a group together. The industry practice, soft skill and cultural aspects are discussed and communication improvement ideas are raised. The job seekers can also host an event about the industry’s topic and the professionals can review the value of the event to the volunteering job seekers. 

Follow up.

Everybody agreed on a new meeting which will be facilitated by a volunteer co-facilitator with Nina Erkkilä. 

More information contact:
Nina Erkkilä

American Entrepreneurial Challenge 2021

The United States Embassy, in collaboration with Tribe Tampere is excited to announce the American Entrepreneurial Challenge 2021. Together, we seek to challenge secondary and upper secondary school students to bring their fresh perspectives for new business ideas, create viable business plans, and successfully pitch their ideas to a panel of expert judges. Participants have the opportunity to improve their business skills and learn from mentors throughout the competition. This year’s competition will be virtual. The winners will receive financial support, mentoring, and (COVID permitting) a trip to an entrepreneurial summer camp. 

First launched in 2013 as the Ambassador’s Entrepreneurial Challenge, the competition has become an annual tradition. This year, the competition has a new name, American Entrepreneurial Challenge, but the goal is the same – increasing entrepreneurial spirit among young people. Together, we are fostering the next generation of entrepreneurs who will continue transatlantic leadership for a better tomorrow.

Winners of the AEC competition 2020

Tribe Tampere is an entrepreneurial community who works to unite and empower entrepreneurial people. As the organizer of the AEC, Tribe is supporting future founders to take action and nurturing their growth mindset to create a thriving startup ecosystem in Tampere and in Finland. Tribe also seeks to connect young people with student-led Entrepreneurship Societies around Finland to help them create valuable connections from day one. Tribe will  feature its team of four experienced members to carry out the competition: Juho Mäkinen as the Project Coordinator, with Ilia Fedorov, Petteri Kiuru and Michelle Frank. Platform6 startup house is also a supporting partner of the project.

Tribe Tampere team responsible for carrying out the competition: Juho Mäkinen as the Project Coordinator (back), with Petteri Kiuru, Michelle Frank, and Ilia Fedorov.

Tribe Tampere has a history of supporting entrepreneurial and startup related projects in Finland. In the spring of 2020, Tribe was also one of the organizers of the Startup World Cup online competition. Tribe is also the organizer of the annual Most Startup Friendly Company in Finland competition.


  • Series of 6 online competitions for students in Finland.

  • 38 teams – 102 attendees.
  • First semi-finals in April 2021. Finals in May 2021. 

  • 13 secondary school teams – 34 attendees.
    One winner and two runner-ups will be awarded with financial support for the development of their business idea, mentoring, and a summer camp in Finland, with a heavy startup focus.

  • 25 upper secondary school teams – 68 attendees.
    One winner and two runners-up will be selected: awards will include financial support for the development of the business idea and mentoring

Startup dictionary for dummies

Words can be scary! We are here to explain the most common words used by the startup community for everyone to understand what the heck are they talking about!?! We will add new words here every week so stay tuned!


Accelerators are timed programs to help build startups. Accelerators enable stuff like mentorship, education and fundraising opportunities. Check RBA and NSS if you are hungry for info and wanna know more.

Angel investor

True to the title, an angel investor is a godsend for startups and entrepreneurs alike. An angel investor typically is a wealthy person who offers you money in exchange for a slice of an ownership in your company. Meet some real life angels here.


Assets are things that hold value to a company or an idvidual can benefit from in the future. Your assets can be stock, bitcoin, your car, your education, even your dog. (Assets= Equity + Liability.)

B2B, B2C, B2G, B2B2C


These are business models that define who are you selling your product or service to.
B = Business
C = Consumer
G = Government
2 = to (You already knew that)

  • B2B = the big guy sells to another big guy.
  • B2C = big guy sells to the small guy.
  • B2G = big guy sells to the big brother.
  • B2B2C = the big guy sells to another big guy (the middle man), who then sells it to the small guy.


Bootstrappers strap your boots. Just kidding. They are startups who don’t depend on investors. They rely on combining their own savings along with talented awesome people and pure luck to fund the starting stages of their startup. Check out this awesome example of Bootstrapping!

Burn Rate

Burn rate is the rate at which a company is losing money, in other words, how much money you can spend before the cash flow is negative. A company’s burn rate is usually the total amount of money they spend in a month. So if you manage to spend one million a month, it means your burn rate is one million. It also means you are a big spender.


Capital this, Capital that! What the s**t is it? Capital is basically Money or financial wealth that is necessary to start a business OR invest to make more money.


Not everyone loves or commits to a product or service. Churn is the number of paying customers who cancel their subscription. A low churn rate is usually a good sign.


If you have a product or a service that you are super excited to develop, but for some reason the big investors don’t see the value, you might want to try crowdfunding. If you plan your crowdfunding campaign to be as cool and sexy as possible, you might get the attention of a large number of early adopters willing to put a small amount of their money to help you launch your stuff.

Early adopters

We all know a person who got a new gadget that no one else has yet, and can’t keep their mouth shut about how cool it is and how everyone should have one. Those are early adopters. The people who use a new product, innovation, or technology before others. Startups benefit from early adopters because they are ambassadors of the new product, and can also give valuable feedback on the possible flaws.



To break it down: As an individual equity could be applied to your car, house or your business. Let’s say your house is worth 10,000 €, and you are selling it. You still have 4000€ of unpaid mortgage, so if you sell the house and get 10,000€ your equity is 6000€. (Equity= Assets – Liability)

FFF – Friends, Family, Fools

People around you who may want to invest or purchase an ownership in your business venture! They can be your beloved friends and family who want to support you, or just fools, who are eager to invest in risky businesses.

Growth Hacking

Growth hacking is a mentality of failing fast to succeed, experimenting, creativity and trying s**t out. If you want to know why to hack growth, here’s a brand new article about the subject by Red Brick Accelerator! 



As an individual your liabilities would be your student loans, weekly groceries, monthly bills and payments you need to make in order to thrive. In businesses liabilities are debts you own to employees, other businesses, bank loans, taxes and operational expenses. (Liabilities = Assets – Equity)

NDA – Nondisclosure Agreement

NDA protects sensitive information that is not meant for anyone else’s ears except people involved. If you sign an NDA when you start in a new job, you can’t tell anyone about the secrects at your workplace. Secret things protected with NDA can be their business model, recipe of a product, new innovations or other similar things. 

Pivot, Pivoting

When you read ‘Pivot’, does your mind go to Ross screaming ‘PIVOT’? Us too! To Pivot is to change the product or service to respond to the problem better. Think of it as finding a better place for your couch where it aligns better with the television. According to Red Brick Accelerator, on an average 30-40% of startups pivot during their incubation period.

Problem solution fit

Problem solution fit is the foundation for product market fit. Remember Value proposition? We wonder if the customer would buy or subscribe to the product or service. So time to do some exploring by series of testing and validation if your solution is actually solving the customer’s problems. If it doesn’t, then back to the drawing board you go!! Ask any of our community startups at Platform6, no company or product has stayed the same since creation.

Product market fit

Product market fit is the specialisation process after problem solution fit. This part is all about developing your awesome product / service, talking to your target group and finding out who exactly are your customers. In addition this is something startup accelerators work with often, and guide the startups to find the right product market fit.

Shareholder Agreement

As you might expect, a shareholder agreement is an agreement between parties who have invested to the company and own a share of it. Usually it is made to protect the investment and set out fair rules between investor dudes and govern of the company so that nobody gets bamboozled.

Social Capital

Best way to define this would to take Tribe as an example. Our main capital lies in our networks, talents and you guys who make Tribe. Our shared goals, values and efforts in the startup community that lead to growth and can be considered as social capital.

Startup Ecosystem

Like in nature’s ecosystem, the principle is the same. People, startups, communities and other operators interact together, supporting and helping each other to grow. Tampere’s startup ecosytem is born from people, passionate startups, organisation and a bustling city that has birthed 285 active startups.

UX – User Experience

When using a certain product, system or service, ask yourself how easy and efficient it is to use it, and how well does it solve your problem and respond to your needs. If you have an answer, you have an user experience!

UI – User Interface

User interface is a space for friendship of humans and machines, where interaction between these two occur. Your computer’s operating system is a perfect example of UI.

Unfair competitive advantage

If you have something so unique that is almost impossible for anyone to copy, and also something that your customers really need and value, you have an unfair competitive advantage over your competitiors. You are just simply the best. Better than all the rest.

USP, unique selling proposition

Does your product or service have a feature that makes it better from all the competitors? For example a material that makes it last longer than other similar products? If your customers are willing to buy your product instead of competitors (and pay even a bit more), you have a USP!

UVP, unique value proposition

How to make your product or service stand out from all other alternatives, and become the best possible option for the customers! By coming up with a unique value proposition that no one else has! UVP points out the unique personality, identity and strenghs of your business.

Value Capture

Value capture is a model in which a business is able to create profit from its transactions. Think of it as growing an apple tree yielding delicious apples, you have your value there but you need to sell those apples to capture value. One easy way to test your ability to capture value is to see if you can raise prices without losing customers?

Value Proposition


Value proposition is to indicate why a customer would buy or subscribe to your product/service. The product or service you create should aim to solve your consumer’s troubles or offer new solutions that the competition doesn’t. If you cannot do those things, maybe time to evaluate your product/service and PIVOT??????!

Venture Capital

Venture capital is a BIG load of money that boosts your company in exhange for equity. Sort of like when Ariel gives up her voice for legs. JUST KIDDING. This will only happen when the investor can see long term growth potential. If your company has caught the attention of a venture capitalist, you might be doing well.

COVID guidelines of Tribe Tampere and Platform6


Guidelines valid from 02.12.2020 until 16.5.2021

Platform6 is actively monitoring the COVID-19 situation and decisions issued by the public authorities will be immediately be adhered in our community’s Health & Safety COVID-19 Guidebook for Platform6 members. 

Tougher restrictions were imposed in Pirkanmaa as the coronavirus situation in the region has worsened considerably during the past two weeks. Therefore, a list of new measures has been taken to mitigate the spread of COVID-19 on Platform6.

No visitors: To minimize the risk of infection, Platform6 building will remain closed to external persons (= visitors, guests). Platform6 employees and resident startups and companies will be able to access the premises with their key.

Face Mask recommendation: Face masks are strongly recommended in all public common places, including corridors, toilets, meeting rooms and other common areas. 

Limit on Number of persons: The number of people using the same common room at the same time is limited. A maximum of 10 Platform6 members + Platform6 employees is allowed at the same time in each common area. 

Remote Work: we promote to work remotely as much as possible to flatten the curve until the end of the year. 

5th floor kitchen: & coffee areas:

  • Residents can continue to use the shared kitchen on the 5th floor to warm up your lunch or get coffee.
  • We strongly suggest to avoid kitchen area and common areas during peak lunch hours 11:00-13:00.
  • As a general reminder, please wash your hands before and after operating any kitchen appliances.
  • Please be mindful that we very strongly advice for no more than max 10 people in the area at same time!

All Events & Gatherings moved online: 

All in-person events and company gatherings (even with less than 10 persons limit) have been cancelled.

We strongly recommend all gatherings including holiday season celebrations to be moved online! 

At all times, but particularly at the moment, if you are ill for any reason or displaying any symptoms such as a dry cough, fever, or shortness of breath, please stay home.

Even with mild symptoms, we kindly ask you to not enter Platform6. 

To protect the community, it is important to also observe the safety precautions during your free time.

Tribe has a new home!

Tribe has a new home at Platform6

First of all, welcome to our new and improved website! We will keep building and improving the content, and we hope you can find all the relevant information here in the future.

We have finally moved from our old and beloved home Pinninkatu 47 2nd floor to our new and shiny place at Tampere startup house Platform6 5th floor. We have been renovating, cleaning, painting, hammering and screwing for several weekends to get the community space up and running. We owe a huge thanks and hundreds of remote hugs to our awesome volunteers who have been helping us throughout this process. We could not have done it without you! 

About Platform6

Platform6 is the epicenter of the Tampere startup ecosystem: one stop for all things startup. Located in the heart of Tampere in the Tulli business area, Platform6 opened its doors in October 2020 and it will be home to more than 50 resident startups and a natural meeting place for the startup community. 

The renovation schedule of Platform6 has been constantly changing because of, well, you know, that is just how renovations work. Thus there has been, and still is some complications in getting the common spaces fully operational. Also because of the new location, our operating model will be slightly different in the future. What we know at the time is that Tribe will be running its operations mainly on the 5th and 1st floor.

1st floor

The 1st floor of Platform6 will be open for everyone interested in the house and Tampere startup ecosystem. The specific operating model of 1st floor has not yet been decided, but it will most likely be along the lines of what P47 was before. So don’t worry, there will still be an open space for free mingling and open events! The 1st floor will open in December, but because of the COVID-19 situation, there will most likely not be any opening parties; at least not this year.

5th floor

The 5th floor will be a community and event space for house residents, Platform6 members, and Tribe Fellows through Tribe Fellowship. We wanted to create the Tribe Fellowship for the most active players who are not residents of the house, but who want to work together with Tribe’s operational team on a regular basis to build, help and support the startup ecosystem of Tampere.

So how can you get in?

The 5th floor will technically be open from 26.10.2020. Although, before the opening of the 1st floor, the house will not be fully open to any incoming guest. If you are curious about the 5th floor and want to come by and say hello, you can access the 5th floor as a visitor. Just drop us a message.

We will still be organising some community events with precautions (masks, sanitisers etc.) and are looking into hybrid event options at the moment.

If you want to help the startup ecosystem in these challenging times, one way to contribute is Tribe Fellowship! We are planning on creating projects to boost the ecosystem with Tribe Fellows, and of course as a Tribe Fellow you will get your own key access to the 5th floor.

Well all this sounds pretty messy and confusing!

Things do not always go as planned, and especially anyone who has ever been involved with startups knows that. Change is inevitable, and we will steer the boat as best we can to the direction that will be for the better. Tribe is all about people, about you, me and all of us. We will know more in time, and as a community do the best we can to keep the Tribe heart and spirit alive!

“You have to take risks. We will only understand the miracle of life fully when we allow the unexpected to happen.”

Paulo Coelho