A product without emotions is just a plain commodity

Text by Veera Reko

What is current in the startup scene? Every month, Tribe Tampere invites a startup entrepreneur to chat with us. This week, we talked about the importance of feelings with our guest Veikko Törrönen, founder of KREAPAL.


Fear is probably not the first word that comes to mind when you see Veikko Törrönen. He’s a calm man with a twinkle in his eyes. But when you hear his story, you will think whether he should be worrying or not.

Veikko Törrönen started his service and business design company in January 2017. Is it not scary to quit a permanent job and start life as an entrepreneur?

“Quite the opposite. For the first time in my life, I can say that I have nothing to fear. During my years-long career, I learned that it didn’t matter how hard you tried to develop yourself or how passionate you were. If the company changed its strategy, your job might have disappeared by the end of the management meeting.”

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